How I’m Building a Brand New Audience

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Recently I started building a brand new audience on linkedin.

Up until this point, I had built up an audience on facebook to the tune of about 3000 people.

The reason I started a brand new audience is because I wanted to serve a different market. 

My audience on Facebook was full of network marketers and affiliate marketers who are just starting their businesses.

I wanted to serve a market of established business owners who already have an audience built up and use the skills that I learned from working with a social media influencer.

Skills that involved closing 6-figures in monthly sales from an established audience. 

The basics of building an audience on linked in is going to be the same way I built up my initial audience on facebook. 

And this week’s episode is going to focus on how to do it on LinkedIn and the concepts will be the same if you ever decide to start a brand new audience on any other platform.

Here we go:

1. Decide which market you want to serve and get specific.
   1. Market
   2. Niche
   3. Sub-niche

2. Optimize your profile
   1. Profile pic
   2. Statement of who you serve and what you do
   3. About me
   4. Lead magnet link

3. Grow your audience manually
   1. Add and connect with people in your niche daily
   2. Send a connection request

4. Engage pages where your audience is hanging out
   1. Find profiles that serve your audience
   2. Leave thoughtful comments rather than “Yes, absolutely agree!, or being a parrot and just repeating back what the post said.”

5. Create a lead magnet that brings people to your email list
   1. Since social media is a borrowed platform and not an owned asset
   2. You want to start with social media to get people onto your list because that’s where people are hanging out
   3. But eventually get them onto your email list because that’s something that you own as a business owner

My wins for the week:

-Crossed the 200 connection mark on linkedin with a new audience

-Getting back to creating weekly content and consistent emails

-Created a lead magnet for business owners

-Started paid ads to grow a new email list with a market of established business owners

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help monetizing or growing your email list for your ideal audience, shoot me an email at destrie@freestylecopywriter.com with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.