7 Ps to Create Compelling Content
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your online business and get one step closer to creating your Freestyle Lifestyle.
To create compelling content online…
First, we have to define our target audience and dive deep into their desires.
Since I’ve been binge watching Lucifer on Netflix lately, this question is timely…
In my best Lucifer voice:
“Tell me NAME, what is it that you truly desire?”
When you understand what that desire is for your target audience…
It’s much simpler to create content for them.
Your Target Audience
Think of your target audience as you just a few years ago.
What is a problem that you’ve been able to overcome in the last couple years that you can teach to someone?
Here are a few questions to ponder about when defining your target audience:
- Who are they?
- What do they call themselves?
- Where are they now? (current situation)
- Where do they want to be? (desired situation)
- What’s holding them back from getting there? (obstacles)
Audience Desires
There’s an exercise I learned from one of my mentors Sean Anthony about mapping out your audience’s pain island and their pleasure island.
With steps in between to go from Pain Island to Pleasure Island.
Here are the 7 Ps:
- Person
- Pain
- Pleasure Island
- Promise
- Process
- Pillars
- Personal Story
For example:
Person:
Experts and Coaches with high-ticket offers
Pain Island:
Not making the money they want because they are capped working 1on1
Pleasure Island:
Making the money they want working with a leveraged system to get students.
Promise:
Enroll more students for your coaching program
without paid ads, webinars, funnels or sales calls in as little as 30 days
Process:
Clarity on Audience
Clear on Specific Offer
Handraiser/5130
Qualify Through Chat
Enroll Interested People
Pillars of my Solution:
- Get people to respond to social posts/emails/story videos
- Qualify those interested through chat
- Simple Tech to Enroll into Coaching Program
Personal Story:
I worked with social media influencers, authors, coaches and speakers
promoting their group coaching programs through Instagram.
Helped one account make $491k in sales in one month in the middle of the pandemic and I can teach you the same process for your coaching offer so you don’t have to spend all day on sales calls.
Once you have those 7Ps mapped out.
Create short and long form content posts to attract your target audience.
That wraps it up for this Freestyle Friday episode.
Next week…
We’ll dive into the simple actions to take to build a following of your target audience.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help monetizing or growing your email list for your ideal audience, shoot me an email at destrie@freestylecopywriter.com with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.